I recently wrote an article for Computers in Libraries magazine titled Twelve Tips to Better Writing for the Mobile Web. In the article, my 12 tips include:
- Write for the small screen
- Touching the screen
- Mobile readers are easily distracted … squirrel!
- Think short
- Create strong titles
- Focus on the benefits
- Front-load the call to action
- Make content scannable
- Be conversational
- Actively engage customers
- Use images
- Ignore your English teacher
Go read the article, then tell me what you think! What am I missing?
image by Katie Kreuger
Online video is huge, and it’s not slowing down. Currently, adults spend an average of five hours a day watching video. Over an hour of that time is spent watching video on digital devices. In fact, current trends show that online video watching is steadily growing, while more traditional TV video viewing is slowly shrinking.
The first Web browser I used was Lynx, which was a text-only browser. And that was ok, because way back then, the Web was pretty much text-based, too.