I recently read this article on Snapchat for business: Millennials [heart] Snapchat: 15 Tips on How to Use Snapchat for Business. The article has some helpful tips for Snapchat, and for social media posting in general.
One tip that struck me was this: “Post in Snapchat style.” The author says this:
Snapchat is a community that has developed its own style and language. Keep it short, fun, designed in the snapchat style (stickers, filters, text and drawings over images … you’ll start to see the trends) and interactive.
That makes a lot of sense, of course. You wouldn’t want to act like a grown-up on Snapchat – that’s just be weird!
But this made me think – is there a “posting style” to the other social media channels we use, like Instagram, Facebook, Twitter, Youtube, etc.? And do we need to adapt our content to those posting styles?
I think so. For example, videos on YouTube work best when you immediately jump into the content – no introductions needed. Twitter is obviously short and sweet.
This could (eventually) also mean that you create a unique posting style for your content, and stick to it. For example, you might develop a certain “style” of photos on Instagram (that’s a best practice, by the way), and try to share photos and videos using that same style structure.
So go read the rest of the article – it has some great Snapchat for business tips.
Question – have YOU developed a style or some posting “must haves” when you post content to your library’s social media channels? If so – please share. What are they? I’d love to know more!
Also – I’m davidleeking on Snapchat (and pretty much everywhere else). Friend me!