Chris Brogan posts this simple observation – “the more you post, the more traffic you get.” Then he qualifies that a bit (ie., reasonably good content). Simple, yet powerful point.
Now – what about your organization? Think about your blog, or your Twitter feed, or your Facebook Page. Getting traffic there? If not … are you posting regularly?
My library’s website is a blog-based site, and we post quite a bit. Individually, it’s not regular, but it ends up looking like we post a lot (cause lots of us post). And over the year, our traffic HAS gone up.
But we can improve our process (which will probably look a bit like strategic planning, goal-setting, and putting our blog posts on more of a regular schedule). More on that next year.
How can you improve your organization’s blog post/content/social media process? Cause I bet, if you sit down and think about it for 10 minutes or so, that you CAN.
pic by Chris Brogan
Alex says
What motivates your library to post so frequently? Are they naturally inclined? Is it part of their job performance (i.e. they must make one post per month)?
Kathy S says
I started off being the only one posting to our library blog. Then management decided that everybody contributing to it would be a good idea, so they put out a schedule. People were resistant, and kept “forgetting”. Now it’s back to…just me posting.
davidleeking says
Yep – it’s a huge push for the library, and factors into our job performance. Not down to how many posts per month, but just an in-general thing.
And some of them are definitely naturally inclined!
davidleeking says
Yikes – that’s a management problem. Is there a manager in charge of that stuff? If so, they need to bring it up at a management meeting. That’s what I’d do, anyway, for starters…
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