SXSWi2008, Day 3: Pimp Your Non-Profit

Moderator said agencies don’t like to work with non-profits – because we’re passionate about what we do. How funny.

Work with management to make sure the important stuff is written into job descriptions, or it won’t get done – extremely important!

Reproducible – if you create a cool techie thing and then leave – can someone else do it?

Empowerment – make sure the tech empowers your staff – something that will excite them, empower them, so that the enthusiasm can spread

Beth Kanter (one of the panelists):

“getting good poke”

strategy
most important thing – make it personal
Will it scale – will passion scale?
she showed a “ladder of engagement” graphic

[aside – nothing against the other panelists, but I would have liked to hear Beth for the whole hour! She was pretty interesting]

Three Rs of networking… something else? Missed it:
relationship building
rewards – important (even a PBS coffee mug works)
Reciprocity

she used her social networking contacts to raise money for something, and it worked – she ended up winning a “raise money” contest