social media | emerging trends | libraries
My last three posts have been about Michael Hyatt’s book, Platform: Get Noticed in a Noisy World. Great book! Go read it.
There were a TON of great ideas on how to build a platform in the book – well worthy of reading, digesting, then figuring out how to adapt those ideas into an organizational, library setting. It can be done!
Here’s what I wrote about:
Have you read the book? I’ve love to hear what you found interesting. Please share!
Image from Michael Hyatt’s website
Patrick Brown, Director, Author Marketing at Goodreads gave a talk on Goodreads. Good stuff!
First, some info about Goodreads:
And now for some tips for authors using the Goodreads Author profile (here’s a link to my Goodreads author profile):
Build your platform.
Get people talking about your book.
Your goal is to get reviews, especially early in the life of your book.
Giveaways help kick start book discovery. They help with this…
Some tips for giveaways:
Mobilize your existing fan base.
Building anticipation and awareness.
Bring it all together.
If you have a new book coming out, do these things on Goodreads:
Trends and takeaways.
5 habits of highly successful publishers on goodreads
Goodreads.com/author/how_to – helpful stuff for authors on using goodreads
pic by Jurgen Appelo
Just some recent Face2Face-related book news! For those not up-to-speed, my newest book, Face2Face: Using Facebook, twitter, and other Social Media Tools to Make Great Customer Connections, was published in September.
Book News, Inc recently published a short review of my book. Here’s the review:
King (digital services director, Topeka & Shawnee County Public Library) explain the keys to making social media work for your organization. They are listening, authentic communication, and joining in on social networks beyond your own website. Writing in a casual style, he recommends that organizations also use a casual style, coupled with quick and honest responses. Some of the examples relate to work in libraries or events in Topeka, Kansas.
Very fair and nice review – sweet!
Also, just yesterday, an article/interview of mine was published on Business Insider – 5 Ways to Run as Social media Campaign Like a Pro. Check out the article! For some reason, they linked to my first book (Designing the Digital Experience), but what the hey – a link is a link, is it not?
One more – a recent interview for the Ontario Library Association’s Education Institute.
If you haven’t bought/checked out/borrowed/read Face2Face … please do!
Our Ebooksforlibraries campaign did it. We reached our goal of 10,000 signatures (it’s actually at 10,644 right now)! Watch the video to find out what’s next.
Want more info about our Ebooks for Libraries project? There’s a great write-up about iton my library’s website. I love how the article starts out: “If your business received 10,000 requests for a product you had in stock, would you sell it to them? In just seven weeks, the Topeka and Shawnee County Public Library, through ebooksforlibraries.com, has collected 10,000 signatures requesting publishers provide ebooks to libraries by developing a business model that allows publishers and authors to thrive. The goal of 10,000 signatures was reached today at 9:05 am CDT.
While sales of ereaders and tablets skyrocket, libraries are having trouble getting ebooks to fill up these popular devices. Some of the largest publishing companies are creating barriers to delivering library customers the books they want in the format they want them.
The library encouraged readers to send a message to publishers about the limits they are imposing on supplying ebooks to libraries. A petition was set up on www.ebooksforlibraries.com. Readers – from as far away as Australia and Spain – responded to help surpass the goal.” (read the rest here).
And here’s a link to my original post about the project, too.
This is a presentation all about book research and the library market… could be interesting…
Rebecca Miller, Editor in Chief, School Library Journal
giving an overview/breakdown of public library book budgets
2011 – public libraries carried an average of 4000 ebooks.
ebook budgets spiked in 2011 over 101%
Kelly Gallagher at Bowker Market Research
talking about their Patron Profiles study…
9046 US public library ssytems
16,698 public library buildings
169 million public library users …
Meet the power patron – customers who visit the library at least weekly (physical visits):
Ebook users read more.
Ebook users – 67% purchased books by an author whose works were previously borrowed from the library. Wow.
Takeaways – libraries are a win-win system for marketing, sales, and discovery for books and publishers.
Skip Dye (Random House)
wants to encourage discoverability – this research helped them
wants to be format-agnostic
Said it’s up to the consumer how they want to read/listen. However they want to do that, that’s what is important.
future of print – Skip is old-fashioned. Thinks the format will survive, but change.
George something from Baker and Taylor
talking about exploding digital content in libraries
He also said they should be device agnostic
66% of public libraries experienced a “dramatic” increase in ebook requests
average holdes-to-copy ratio target is 6:1, but actual is closer tro 12:1
Hmm – claimed their Access 360 desktop reader is format agnostic. To that I’d say no it’s not. Can you open up a book from Overdrive through it? I’m guessing not.
showed Orange County Library’s Axis 360 ebookstore – an example of buying the book through a library