My newest Library Technology Report is out – it’s all about Video in Libraries!
Here’s the blurb about it (from the ALA Store):
In today’s fast-paced, multimedia-enriched world, video is everywhere. In this issue of Library Technology Reports (vol. 54, no. 7), David Lee King explores how libraries can leverage videos’ popularity to share information and enhance their marketing efforts. He explains why libraries should make and post videos and strategies for creating video content. Throughout this report, King covers varying aspects of making and sharing videos—from best practices to video content creation, including the types of equipment, tools, and staff resources you’ll need to start incorporating video into your library outreach and marketing.
If you or your organization are interested in getting started with video, or maybe you want to take your video marketing to the next level … this guide will help! It’s full of tips, pointers, and explanations about the types of videos you can make for an organization, video tools and software, and a lot of best practices on making better videos.
Important: There are a TON of links in Video in Libraries. A TON. Thankfully … I made a supplement! This supplement, on my website, has all the links to the videos mentioned in the publication, and to all the cameras, lenses, software, etc. that are mentioned, too – arranged by chapter. Hopefully, you will find that useful!