I have a new article posted at Computers in Libraries (and in the print edition) focused on using AI tools for marketing and promotion in libraries.
Here’s the opening paragraph: “AI can seem like a double-edged sword. It’s cutting-edge technology that can slash your workload but could kill accuracy and quality when wielded incorrectly. The trick is to view AI as simply a tool to aid you in the creative process, rather than a comprehensive solution. AI can be particularly helpful with a library’s promotional efforts, so this article explores how a variety of AI tools can help to boost marketing and promotional strategies, from enhancing content creation to streamlining social media strategy.”
And here’s the link to the article. Hope you find it helpful!