David Lee King

social media | emerging trends | libraries

Freak Out, Geek Out, or Seek Out – recent presentations

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Freak Out, Geek Out, or Seek Out: Trends, Transformations & Change in Libraries

View more presentations from David King.

I recently gave my Freak Out, Geek Out, or Seek Out presentation at Lawrence Public Library in Kansas, and at three fun events in Wisconsin. A couple of them were longer, 3-hour talks, and the other two were shorter – this Slideshare slidedeck is for the 3-hour version of the presentation.

All 4 were fun talks with lots of great discussion afterwards. Lawrence and Wisconsin – thanks!

Playing with Postling

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check out postling

Last post, I showed off SocialMention. This time, let’s look at Postling, at postling.com.

Postling is a nice compliment to socialmention. While socialmention scours the web for mentions of a search term, Postling gathers all the different conversations and comments about you from your various social media accounts.

I’m still experimenting with it. Right now, I have added my library’s Facebook Pages (three of them), our main Twitter account, and our Flickr account. What’s this get me? Postling shows me two things – all published posts (think tweets and Facebook status updates), and all comments left on each of those posts and photos.

So it’s one handy place to keep track of comments on social media outposts. I can take it a bit further, and add in our LinkedIn and Yelp accounts, too (though we don’t get too many comments in those places).

Then I get a daily email with all comments in one handy place (as in my email inbox). Links to the comment are included, so I can add responses if needed.

I’d love to add in our Youtube account – we get occasional comments there, too.

Interestingly, Postling captures some Facebook comments that I can’t really do anything with. It seems to go further out than just the discussion on the library’s Facebook Page – it seems to also capture some comments by “friends of friends” that I can’t see, because they aren’t my friend – but they come through in my daily Postling email. And if I can see the actual status update, I still can’t respond, unless I friend the person first. Weird.

Anyone else using Postling? If so – what do you like/dislike about it?

Social Mentions with socialmention

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check out socialmention.com

One social media tracking tool I’ve been using for the library lately is SocialMention, at socialmention.com.

From their about page – “Social Mention … allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.”

So how do I use it? In the search box, I did a search for topeka library – that search catches most of the variations of my library’s name (Topeka & Shawnee County Public Library). Most people tend to tweet or Facebook phrases like “headed to Topeka to visit the library” or “Topeka has a great library.” Or they might mention “Topeka Public Library.”

I don’t narrow the search, though you can. If you want, you can create separate searches for blogs, microblogs, networks, bookmarks, comments, etc. And this becomes more important in the next paragraph…

… because each search has an RSS feed and/or an email alert that goes along with it. So what I do is this – I do that topeka library search, then subscribe to the email alerts.

What’s this get me? Every morning, I get an email from Social Mention with a list of mentions of the library with links to the original. I usually get tweets and Facebook status updates, some Foursquare checkins, and some blog mentions. Honestly, there’s a lot of blog spam mentions that appear as well. Also any time we’re mentioned in the media, that comes through, too.

Then I click through each link, answer any questions that appear (not too many), sometimes add a comment to a discussion, and send any interesting media mentions to our marketing manager and maybe our deputy director. I also copy/paste the more interesting mentions into a semi regular staff intranet blog post, so staff can see who’s saying what about us.

So… why am I doing this? I’m a digital branch manager – it helps me keep track of what people are saying about the library via their favorite digital spaces. It also lets me quickly see just what digital spaces people are using (Topekans definitely favor Twitter and Facebook right now).

I recommend checking out socialmention.com – there’s probably a whole lot more you can do with it!

Resistance vs Management

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Kathy left a comment on my Posting and Traffic post, saying “I started off being the only one posting to our library blog. Then management decided that everybody contributing to it would be a good idea, so they put out a schedule. People were resistant, and kept “forgetting”. Now it’s back to…just me posting..”

Instead of the volunteer problem in the last post, this time the problem is two-fold:

1: staff not doing what they’re supposed to do
2: managers not doing what they’re supposed to do

Let’s use the reference desk as an example again. Managers – would you let people say “Nah, I’m not going to show up at the ref desk today. It’s just not a priority for me.” Um, no. That person would be booted out the door pretty fast, I’m guessing.

So what’s happening here? Honestly, it could be any number of things, including:

  • managers don’t really think it’s a priority
  • managers think someone’s assigned to monitor it, but no one really is
  • someone really IS assigned to monitor it, but isn’t doing it
  • someone’s not reporting the problem back to the managers
  • there’s no follow-through with staff, as in training, prodding, reminding … and talking to his/her manager as a last resort
  • probably many more possibilities here!

But really, the problem and the solution lies fully on management. Those “resistant” staff? That solution’s easy. Assign the work, then monitor it – just like any other part of the job.

Managers – do your job. And write a few blog posts, too, while you’re at it. Model the way for your staff. But do YOUR job, that of managing people and resources, and see what happens.

pic by eflon

Volunteers vs Job Duties

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Some people have told me they ask for volunteers to do blog posts or write content for their website. You know what happens there, right? Asking for volunteers works great … until the volunteer “gets busy” with their “real job.”

When people volunteer, they tend to think of the thing they volunteered to do as “extra work.” If it gets in the way of their real job, they’ll stop doing the volunteer work.

It’s not necessarily that they don’t want to do the web work. It’s simply this – the library hasn’t prioritized the web work (also insert Twitter/Facebook/YouTube/etc here).

No one asks for volunteers to work the reference desk, right? How about driving the bookmobile – does it only operate when a volunteer can get around to it?

I don’t think so. It should be the same with web work. Want it to happen? Don’t ask for volunteers. Assign job duties, then expect it to happen, just like working the desk or driving the bookmobile.

pic by LShave