Over the weekend, I made this video – it’s a short video of me teaching my daughter to parallel park (fyi – she did great!).
I decided to upload it to Facebook and to YouTube, and noticed a couple of differences:
- the video took MUCH longer to upload. I think that under 2 minute video took 1-2 hours to upload. I went to bed, then finished it the next morning.
- Facebook has a built-in audience (people who friended me). So it was pretty quickly watched, liked, and commented on (388 views so far). And it’s Facbook, so comments were from librarians, college friends, my parents, and some of my daughter’s friends.
- Didn’t have to embed it anywhere else to get views.
- Facebook version of the video is here
- Uploaded much faster than Facebook – 10-30 minutes.
- Youtube can have a built-in audience, but not so much on my Youtube channel. As of today, the video has been viewed 22 times. Unless you are Casey Neistat or some other popular Youtuber (or have a cool, focused niche channel), you really need to share your videos elsewhere to get them watched.
- Youtube version of the video is here.
And a reminder – Facebook’s algorithm favors native video, rather than YouTube videos. So if you are making videos for your library or organization, upload the video to BOTH places. Use the YouTube video on your website or blog, and post it to places like Twitter or LinkedIn. Use the Facebook version for Facebook.
That way, you get the best of both worlds.