We are starting to experiment with "new" media on our website. For starters, we've added two short promo videos (not done by us!) on our website - find them on these pages: Fringe Festival Summer Reading program And they're available via … [Continue reading]
Continue the Experience with a Matching Website
Page 139 of the book Priceless: Turning Ordinary Products into Extraordinary Experiences used the store Home Depot as an example. Home Depot does something quite cool - their physical store and their website match. Have you ever noticed this? I … [Continue reading]
Build-A-Bear and Continuing the Experience
Page 74 of the book Priceless: Turning Ordinary Products into Extraordinary Experiences: - Build-A-Bear (my kids love this place!): ..."checking out isn't usually an experience people look forward to." But at Build-A-Bear, you're not just paying … [Continue reading]
Library Catalog Experiences
Page 57 of the book Priceless: Turning Ordinary Products into Extraordinary Experiences: - a customer went to a store to buy a can opener, but it was on a shelf 12 feet high, so she picked another product. Bad product placement, and bad … [Continue reading]
Providing an Experience rather than a Product
Pg 50 of the book Priceless: Turning Ordinary Products into Extraordinary Experiences: - a discussion on Apple and iMacs. When the iMac was marketed, Apple targeted young people who wanted to be online, but were afraid of technology. Apple's ads … [Continue reading]
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