Here are my slides from my Designing the Digital Experience presentation… enjoy!
Sarah Long, Director of the North Suburban Library System, interviewed me a couple weeks ago about my book, Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love on her Longshots podcast series (part of the Library Beat blog).
Give it a listen!
My book has been reported in the wild! Someone told me via twitter that she’d received my book, Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love, from Amazon a few days ago – so that’s cool.
What else is cool? How about giving you chapter 1? Here’s a snippet:
Chapter 1: Welcome to the Experience Economy
“Whatâ€™s my daughter playing on the computer this evening? Oh, sheâ€™s on the American Girl site, and sheâ€™s playing Kayaâ€™s Catch of the Day. She also sent an American Girl ecard to her cousin and looked at this yearâ€™s new doll. We receive American Girl catalogs and magazines in the mail and check out the latest books from the library. We even visited American Girl Place in Chicago last winter as a birthday surprise (the girls and mom watched a musical, had ate a party, and shopped, while my son and I checked out the science museum and LEGO Store).
Whatâ€™s going on here? Why is my daughter so into this stuff? Because American Girl is all about the experience. It focuses on the fun of exploring and living as a girl in Americaâ€™s past. The American Girl people are engaging their market in creative ways -Â specifically targeting grade school and middle school girls. They know how to delight their customers. I know – Iâ€™ve seen my daughterâ€™s smiles. As we continue to think about experience, letâ€™s consider the experiences of a trip to an amusement park and the purchase of a computer.”
Want more? Here’s the rest of chapter 1!
David Armano, the guy who writes the Logic + Emotion blog, was kind enough to write the foreword to my new book, Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love.
Want to see a sample of it? Here’s one paragraph: “So if you went out and bought this book, youâ€™re heading in the right direction. The reason why social networks are such a big deal these days is that they act as both the great equalizer and amplifier. Customers who have a crappy experience with a companyâ€™s products or services now have a virtual arsenal of communication methods to be heard.Â Often times the search engine’s powerful algorithms (Google) finds their content and links to their complaints.Â When a certain â€œpower consumerâ€ couldnâ€™t cancel his AOL account despite several pleas with the voice on the other end of the phone, he decided to take matters into his own hands and record the horrendous experience.Â What resulted was a PR nightmare for AOL that started online, gained momentum and was quickly reported on several national news stations. What starts digital becomes something much bigger, and it all starts with an experience.”
David has a bit more on his blog … so this is still a teaser – you’ll need to get the book to read the rest!
I am one of the presenters/conversation starters at BIGWIG’s Social Software Showcase at ALA2008. What is the Social Software Showcase, you ask? From the website: “The general idea for the BIGWIG Showcase is to highlight up-to-date technological innovations for libraries, while giving as broad an access as possible to the content and the presenters.”
So – I’ve created a screencast. Here’s what youÂ do – watch/listen to my presentation, and then you have a few different options:
- Come sit at my table during the actual Showcase, and we’ll chat! Show up on Saturday, June 28th at the ALA Annual Convention in the Marriott Anaheim Gold Key Rooms I-III from 1:30-3:30pm.
- Comment now on this blog post (comment box found below)!
- Comment on the Blip.tv version!
- Comment on the YouTube version!
Here’s my presentation:
Description: Engaging your library’s local community is NOT an easy task. Engaging your library’s local DIGITAL community is even harder. This presentation introduces the concept of the experience economy and mashes that up with digital community participation and engagement. What’s that get you? A headache! No, wait… that’s the wrong answer. It REALLY gets you … Community Experience, aka the Conversation Economy.
So watch/listen to my presentation (if the version above is too small for you, go here for a 640X480 version)… and then come experience the conversation economy in action at my table at BIGWIG’s Social Software Showcase! Hope to see you there!