For a library’s social media channels, I like to friend or follow other library customers when possible. So for Instagram, about once a month I will look at our followers list, see who’s new, and check out each account.
I will follow them back if:
- It’s a public account. I don’t follow accounts marked Private. Don’t want to accidentally re-share something they wanted to [attempt] to keep private.
- They live in my library’s service area.
Sometimes, figuring that out is a bit of a challenge! It’s easy when they mention Topeka, or NE Kansas, or something similar in their profile. If they don’t do that, I have to go hunting. I’ll browse through their photos to see if I recognize something that looks “Topeka-ish.” For example:
- Photo of a recognizable Topeka building
- Photo of a store or restaurant in Topeka
- Topeka-related hashtag on a photo
- I might just recognize the person
- Sign photos – they sometimes have phone numbers on them (with a handy local area code listed)
- If they link to something in their profile, I might click through to see if a local address or phone number is listed
- A couple of people show off books they checked out … the library’s name is on the barcode sticker!
- See the images in this post for a couple of examples of what I look for
I know – it sounds like a lot of work. But it’s really not. Once a month, I gather some social media stats. That’s when I friend people. All that takes less than an hour. It’s definitely worth that extra bit of time every month to help increase engagement on our social media channels!
One more example: