A couple days ago, Facebook, Instagram, and WhatsApp (all Facebook apps) went down for about six hours. Globally.
That’s a pretty big deal these days! I was affected just a teeny, tiny bit – I had a meeting about Instagram goal-setting for 2022, and couldn’t pull up current Instagram stats to share with the team.
Other people and small businesses who depend on one or more of these apps as their main communications platform were basically silenced for a good six hours. Not good!
They were down for approximately 6 hours, and are all back up again. So yay for that. But next time something major like Facebook goes down for a day … what can you do so your library isn’t completely silenced?
Thankfully, this is pretty simple. The answer is … Make sure you have multiple ways to communicate. And make sure those communication platforms aren’t all owned by the same company (i.e., Facebook, Microsoft, Apple, Google, Amazon, etc.).
For example, my library can currently communicate these ways:
- Our website. This is your main communication channel, and one of the few that you probably own.
- Our email list (all card holders give us their email address, which we use for our enewsletter). Also one we own.
- Social media. My library is active in Facebook, Instagram, Twitter, YouTube, and LinkedIn. If one goes down, we can still talk to our customers using other social media channels.
- Media contacts. Our marketing department has a list of local and national media outlets that we can send press releases to, and that we all on if needed.
- In-building communications – physical and digital signs, and library staff actually sharing info with customers.
There are probably others! My point is a simple one – don’t put all your eggs in one basket (as the saying goes). Make sure you have and use multiple communication channels, owned by different companies. Make sure you own some of them yourself, too (like your website and your email list).
And make sure you use more than one way to share your amazing library content with customers. Normally, that simply assures that more people hear about your cool new thing. But in times when something major goes down for a day (or more), you will still have multiple ways to communicate with your customers.