social media | emerging trends | libraries
On Tuesday, I gave a Designing the Digital Experience presentation at Nassau Library System in New York. It was a fun time – lots of good questions and discussion!
So … here are the slides from that talk. Enjoy!
Kansas librarians, pay attention! You might be interested in 23 Things Kansas, a 23 Things program for our state.
What is a 23 Things program? From the 23 Things Kansas website, it’s “a fun way to learn about and practice with online tools for community, sharing and productivity.”
And it’s a pretty cool thing – for January-April, you learn about many emerging web-based tools – some familiar, some not quite so familiar. Each week focuses on one thing – for example, the week I’m facilitating is all about web-based video. So that week, we will play with sites like YouTube and Vimeo, search for videos in video search engines, and some of us will even create videos and upload them to the web. And then some.
Want to find out more? Go visit the website … and don’t forget to register!
I recently read Is It Too Late to Catch Up? at Seth Godin’s blog. The post is great – it includes ideas on how to “catch up” if you haven’t really done much in the web & social media world for the last 14 years.
But the one point that interested me the most was this: “Refuse to cede the work to consultants. You don’t outsource your drill press or your bookkeeping or your product design. If you’re going to catch up, you must (all of you) get good at this, and you only accomplish that by doing it.”
His point? You don’t outsource your main stuff.
Now think about the web for a sec. I can name more than one library that hasn’t done a whole lot with their website, but has “woken up,” so to speak, and wants to create a strong, dynamic web presence. For that matter, I know of more than one library association that has done the same thing.
I think Seth’s point, and I’d agree pretty strongly with it, is this – you need to create your web presence yourself. Especially if you want that web presence to reflect your library’s values, be truly dynamic on an ongoing basis, and be one of your major service points.
“But David, we can’t do that – here’s why:”
Thoughts?
This morning, I discovered a blog I hadn’t heard of before – the Leading Blog, at leadershipnow.com (subscribed). The post that interested me pointed to a report just released by La Piana Consulting, titled Convergence: How Five Trends Will Reshape the Social Sector.
Here’s a blurb from the report: “For the nonprofit sector to survive and thrive, everyone – nonprofits, fudners, and capacity builders alike – must become futurists. … being attuned to rapid and continual shifts in the environment; continually evaluating and interpreting how organizations can best adapt; and experimenting with new responses and approaches. Being a futurist requires both individual and institutional curiosity, and a willingness to take risks. No one of us can afford to rest on our laurels, assuming that the old ways of doing business will continue to serve us in this dramatically new and ever-changing environment.”
It goes on to discuss “five key trends converging to reshape the social sector”:
Interesting reading, so far – looks like the non-profit sector is dealing with very similar issues to us libraries!
Michael Porter and I have been extremely pleased about the response to our Library 101 project so far. The video? Seven days in, it’s been viewed 11,200 times, and counting. The Facebook Page? 3157 fans and counting. Our Library 101 website with 23 essays? Lots of activity there as well.
And for the most part, response has been very positive. Sure, some of you loved the video and the essays … others, not so much – fair enough. So why do I say “positive?”
Because our goal with this project is being met – people are starting conversations about the changing face of librarianship and the future. In Facebook, at our Project site, and on other blogs and websites, too. Have we hit our mark so far? You bet. We hope those conversations continue, and grow into real change for libraries.
Interestingly, there’s a group of you that have questioned why we included Hulu, of all things, on our 101 list, so I thought I’d start up a conversation about that particular item.
Here’s what our 101 page says about Hulu and other multimedia tools: “Heard of new media tools and services, like iTunes (58), Netflix (59), Amazon (60), Hulu (61), and YouTube (62)? Yep – if you haven’t already, be sure to learn them like the back of your hand. Because you WILL be (more likely, ARE) getting questions about them! Even better, gain some in-depth understanding of these services so you, say, know the difference between YouTube and Blip.tv (63), for example.”
We didn’t actually focus on specific tools (though I can see why some would think so – Hulu’s #61 on the list, after all). The goal of that section wasn’t so much on individual tools, but more about understanding the differences between the tools, and what the future holds for that content.
Why? A couple of reasons. First of all, it’s to help to our patrons:
The second reason services like Hulu, iTunes, Netflix, etc were included brings up a slowly growing dilemma for libraries.
Hulu claims to make more money through online ads for a tv show than traditional broadcast companies make with traditional commericals (heard at a presentation by Hulu). That’s a game-changer for broadcast programming. Combine that with Hulu getting more licenses for streamed content, Netflix going all digital, iTunes doing the same, and the fact that most of these services are already subscription-based, or are rumored to be thinking about a subscription-based model … what does that leave libraries with?
Nothing. That is, nothing physical to check out in the library. No DVDs (which I’m guessing will be disappearing as multimedia content shifts to primarily online access). These companies – at least right now – don’t seem to be interested in working with libraries. They’re going after individuals.
At the very least, libraries need to begin working with these corporations to help set up organizational licensing and check-out models for libraries (because if they aren’t subscription-based yet, they will be). And that really only begins to scrape the surface of emerging online content (ie., do you catalog it? Include it in our digital collection? can patrons comfortably watch multimedia content in our libraries? Etc).
So again – thank you guys so much for watching, reading … and starting these important conversations! The goal is to move libraries forward, one step at a time. And I’m pretty confident we can do it. What a fun time to be a librarian!