One good way is to get an article on the front page of the Kansas City Star!
Good article (Saturday edition), did I mention FRONT PAGE, good marketing.
Skybox by Jay Rosen: Knight Ridder Election 2004
Skybox by Jay Rosen: Knight Ridder Election 2004
Interesting article about how “the blogosphere” has successfully taken on the current media… and is winning at it.
This reminded me heavily of how internet based news really flourished during the whole Clinton scandal – you went to the web if you wanted up-to-date information.