Yesterday, I gave a webinar on using Instagram for libraries. Here are my slides. Hopefully you can get an idea of what I said by looking through them.
Enjoy!
social media | emerging trends | libraries
Yesterday, I gave a webinar on using Instagram for libraries. Here are my slides. Hopefully you can get an idea of what I said by looking through them.
Enjoy!
For a library’s social media channels, I like to friend or follow other library customers when possible. So for Instagram, about once a month I will look at our followers list, see who’s new, and check out each account.
I will follow them back if:
Sometimes, figuring that out is a bit of a challenge! It’s easy when they mention Topeka, or NE Kansas, or something similar in their profile. If they don’t do that, I have to go hunting. I’ll browse through their photos to see if I recognize something that looks “Topeka-ish.” For example:
I know – it sounds like a lot of work. But it’s really not. Once a month, I gather some social media stats. That’s when I friend people. All that takes less than an hour. It’s definitely worth that extra bit of time every month to help increase engagement on our social media channels!
Check out my library’s Instagram account (obviously, we won’t follow you unless you live here). Here’s mine, too – Follow me, and I might just follow you back 🙂
One more example:
Do you know about the free social media analytics tools from Simply Measured? They are worth checking out.
They have 7 tools that you can use for free. You do hvae to do a couple of silly things to get to the reports: fill out a form so you’re on their mailing list, and do a tweet/Facebook post that you’re using them.
Here’s what they offer:
I didn’t play with the Facebook Competitive Analysis report – we don’t really have a competitor in Topeka 🙂 I did test drive the others.
Here’s a couple of highlights from some of the reports:
So – just some highlights from a couple of free social media reporting tools. Play with them and see what you think!
image from Pexels
Almost forgot – here’s my presentation about making videos for the library. I gave it last week at the American Library Association’s annual conference.
Enjoy!
A couple of days ago, I saw a mention of the videos that Invercargill City Libraries & Archives, in New Zealand, has been making [saw the mention over at the Libraries and Social Media Group on Facebook. You should check em out!].
They are making some really fun videos! I have a couple of them embedded in this post – definitely watch them – they will make you smile.
Which, of course, is a great goal to have for video. With social media (they seem to be posting most of these videos on their Facebook Page, even though they also have a YouTube account that’s not linked on their website), making you smile most likely leads to making you click. Clicking Like, Sharing, adding a comment, etc.
And on Facebook, doing those types of actions means you will start seeing more of their Facebook posts. So – watching and liking a video could equal seeing something about a program at the library.
Also – what they have done with video isn’t hard to do – they have just done it really well. Short, to the point, a “story,” and they made me smile.
I especially love their Mean Tweets Videos – here’s one below.
Great job, Invercargill City Library!