David Lee King

social media | emerging trends | libraries

Our First Completely Online Annual Report

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Our first all online, interactive annual report

Annual reports – gotta do ’em, and they’re usually boring as all get out. Right? This year, we decided to be a bit creative and have some fun with ours.

OK – partly, we had to “be creative” this year – the printing budget was cut, so we couldn’t do our normal glossy, 4-color annual report. Sometimes, those types of constraints are a good thing!

So, my library’s Creative Group (marketing, programming, and the web dudes) put their collective creative heads together and came up with a really cool, interactive, all-online annual report. Take a peek!

Lots of parts and pieces came together here – some copywriting, some remixing of content created throughout the year, our director making a video in front of a green screen at WIBW, a local TV news station, and lots of heavy Flash creation (by Michael Perkins, our Digital Services Supervisor).

Even better – last night at our monthly board meeting, the board members loved it … and the local newspaper wrote an article about it, too. How often does YOUR library get an article, in the paper … about your annual report?

Good stuff (and good staff) at my library!

Comments

  2. David, I think this is a great way to present your annual report, but do you think next year's could be done in HTML5 or java script so it could be viewed on iPods/iPhones/iPads and in browsers that block flash?

  3. Weird! Just tested it at home on a mac & firefox – took about 40
    seconds to load. But on our vista pc, it took a bit longer.

    I'll have to see if there's something my web guys can do to speed that
    up. Thanks for the info!

    David

  6. David, I think this is a great way to present your annual report, but do you think next year's could be done in HTML5 or java script so it could be viewed on iPods/iPhones/iPads and in browsers that block flash?

  7. Weird! Just tested it at home on a mac & firefox – took about 40
    seconds to load. But on our vista pc, it took a bit longer.

    I'll have to see if there's something my web guys can do to speed that
    up. Thanks for the info!

    David

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