In my last blog post, I mentioned my library’s Creative Group. What is that, exactly? My library decided that Public Relations and the web team did a lot of similar things, and needed to work together. PR routinely creates print ads, … [Continue reading]
Copying Other Websites During a Redesign
During my library's last website redesign, we went through quite a few design iterations, and we still weren't happy. Two people in our Creative Group team (more on that in the next post) ... ok, our head of marketing and the deputy director ... kept … [Continue reading]
Turning Strangers into Friends
I just read The Thank You Economy by Gary Vaynerchuk. Good read. Here’s an interesting thought I got out of it that relates to libraries. On page 53, he writes about Nielson conducting a study on what drives consumer trust. 70% of people said … [Continue reading]
My AHA Moment
Recently, the Mutual of Omaha's AHA Moment van stopped at my library and took some "AHA Moment" videos of Topekans. Pretty cool project! They're on a 25-city tour, capturing people's "Aha moments" - which they define as "It's a moment of clarity, … [Continue reading]
Salespeople of the World – 5 Ways to Improve your Pitch
A sales rep visited our library earlier today (Recorded Books was showing off their fledgling Rdio for Libraries product). Cool product, though I’ll guess not many libraries will go for it - bad pricing model, and no way to brand it as coming from … [Continue reading]
- « Previous Page
- 1
- …
- 108
- 109
- 110
- 111
- 112
- …
- 327
- Next Page »