In this series of articles, I’ve been talking about what types of social media analytics my library tracks. Here’s what I covered: Introduction Activity Metrics Audience Metrics Engagement Metrics Referral Metrics ROI … [Continue reading]
Analytics for Social Media – ROI
In this series of articles, I’ve been talking about what types of social media analytics my library tracks. We’ve already discussed Activity Metrics, Audience Metrics, Engagement Metrics, and Referral Metrics. Today we’ll cover ROI. This is … [Continue reading]
Analytics for Social Media – Referral Metrics
In this series of articles, I’ve been talking about what types of social media analytics my library tracks. We’ve already discussed Activity Metrics, Audience Metrics and Engagement Metrics. Today we’ll cover Referral Metrics. Time for … [Continue reading]
Analytics for Social Media – Engagement Metrics
In this series of articles, I’ve been talking about what types of social media analytics my library tracks. We’ve already discussed Activity Metrics and Audience Metrics. Today we’ll cover Engagement Metrics. Now for the geekier metrics… … [Continue reading]
Analytics for Social Media – Audience Metrics
In this series of articles, I’ve been talking about what types of social media analytics my library tracks. We’ve already discussed Activity Metrics. Today we’ll cover Audience Metrics. This is also an easy one! We monitor some really basic … [Continue reading]
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