In this series of articles, I’m talking about what types of social media analytics my library tracks. Today we’ll cover Activity Metrics. Activity - this one’s easy. How many posts, pins, videos, etc have we made this month? I count each of … [Continue reading]
Analytics for Social Media
Ah, social media channels for organizations. Why are you spending time there again? Hopefully, you're using social media to connect with your customers, to answer questions, and to just “be there†for your service area. Do you know if your … [Continue reading]
Two sides to that “who’s the boss” coin
In my last post, I talked about how your technology department shouldn't really be the one making system-wide decisions for the library. There's a couple other sides to that coin, I think. They include: Sometimes, IT should make … [Continue reading]
IT is Not the Boss of Me
More than once (ok, actually quite often), I've heard librarians say "IT won't let me do that," or "IT said no, so I figured out how to go around them," or simply "IT won't support that product." And I always respond by asking why they're allowing … [Continue reading]
If it’s on Your website – is it your opinion?
In my last post, I purposefully title it "Forbes Wants to Close Libraries." Why? Well - I was critiquing an article on Forbes website. The article is written by a "contributor." Apparently, you can fill out a form (and probably do a lot more … [Continue reading]
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