Does your website, your library, or your new service have “potholes?”
Here’s what I mean by potholes – on your website, if the navigation is unclear, or if that “what do I do next” thing doesn’t make sense, you have caused a customer to stumble. You have effectively placed a pothole in your customer’s path, making it harder for them to navigate towards whatever it is they wanted to do.
Not a good thing!
A physical library building can do that, too. Poor (or non-existing) signage in a building can make people stumble. Arranging your book collection in a “made sense at the time” way can cause people to stumble.
If a new library service is confusing, has too many rules and policies surrounding it, or if information about the new service is hard to find on the website – again, these things make our library customers stumble.
A great way to increase usability – and hopefully satisfaction for our customers – is to find and fix those potholes. How do you do that? Here are some suggestions:
- do some usability testing for the website.
- ask customers if they can easily find things in your building.
- keep track of frequent questions at the reference desk (i.e., those “where’s the bathroom” questions could mean that you have a new customer, or it could mean your signage stinks. Or both).
- Create a “No” list – keep track of every time staff have to say “no” to customers. Then see if those “no” answers can be turned into “yes” answers with some policy tweaking, etc.
Then fix those potholes, so your customers don’t stumble.
What makes your customers stumble?
Pothole pic by Andy Wilson