The “Linger Zone”

Check out this Business Week article on overhauling McDonalds… Here’s a quote from part of the slide show connected to the article:

“McDonald’s has played with the cafe format for years. After its McCafes took off in Australia, it tried the concept in the U.S. without much success. Now it will integrate the look in restaurants in an area called the “linger” zone. Targeted at young adults who like to socialize, it will be equipped with Wi-Fi capability and will feature lounge seating with armchairs and sofas. Clearly a nod to the successful cafe environment made popular by Starbucks.”

They are targeting teens with a “linger” area where they can hang out, equipped with WiFi, comfy chairs, and easy access to food.

This model obviously works, or McDonalds wouldn’t try it – how are YOU attracting teens to your library?