A visual Social Media Strategy: Show, Don’t Tell

My new book, Face2face: Using Facebook, Twitter, and other Social Media Tools to Create Great Customer Connections, was just mentioned in this Inc.com article - Better Social Media Strategy: Show, Don’t Tell. Sweet!

In the article (sort of an author interview type article), I provide five tips on communicating with your organization’s customers using visual social media tools like Pinterest, Facebook photos, and Instagram.

Here are my five tips to create great visual communication that are mentioned in the article:

1. Show your stuff
2. Show your staff
3. Get close
4. Great lighting is key
5. Make your photos helpful to customers

Each point is explained in more detail at Inc.com, so go read the article for more information (and thanks, Marla Tabaka, for the mention!).

And if you like that info … remember to buy my book!