David Lee King

social media | emerging trends | libraries

My Presentations from Internet Librarian 2015

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I just got back from a whirlwind 4 days of Internet Librarian 2015. As usual, it was a really useful conference for me – lots of solid tips, learning, and networking with cool techie librarians.

Here are the slide deck versions of my presentations:

Tech Trends for Libraries in 2016

Aligning Digital & Print Content: Editorial Content Calendars

Analytics for Social Media

Writing for the Web

I also lead a panel discussion on Innovation in Libraries. It went really well … but no slides for that one.

Easy as a Light Switch

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Make your website as easy to use as a light switch.

What do I mean by that? When you enter a dark room and reach for the light switch, what are you thinking about? Are you thinking about electricity, or the electrician? Are you thinking about the construction workers, or the technology involved? How about the functionality of the light switch?

My guess is probably not. Light switches are so simple to use that you simply flip on the switch, turn the light on, and go on about your business, not thinking about the technology or the functionality behind the light switch. The light switch is so simple to use that you don’t have to think about it.

That’s how easy your website needs to be.

Want to read the rest of the article? Go here… Thanks!

Really cool light switch drawing by John LeMasney

What I’m Talking about at Internet Librarian 2015

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Next week, I’ll be in Monterey, CA at Internet Librarian. It’s a cool conference in a fun city. Here’s what I’ll be talking about while there:

  • Sunday – Tech Trends for Libraries in 2016 (pre-conference session)
  • Monday – Aligning Digital & Print Content: Editorial Content Calendars (with my library’s Marketing Director, so I’ll be on my best behavior)
  • Monday – Social Media Analytics & Management
  • Tuesday -Writing for the Web
  • Wednesday -Innovation in Libraries (a panel)
  • Wednesday – also moderating a track

If you’re attending, make sure to say hi! If you’re not attending, you can follow the tweets using #InternetLibrarian.

8 Easy Ways to Humanize your Digital Branch

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At my library, we like to say “It’s not about the stuff, it’s about the people.” Sure, we have a lot of cool books, videos and services, but our staff are awesome and they help make the library what it is. They help give the library a human face.

How do you present that “human face” of the library online? Here are eight ways to humanize your digital branch:

  1. Pictures
  2. Conversational Writing
  3. Videos
  4. Being Available
  5. Responding Fast
  6. Cut Extra Words
  7. Reach Out
  8. Tell the Customer’s Story

Read the rest of the article at Emerald Group Publishing. I also wrote a whole book on this topic!

Image by Marjan Lazarevski

Be Visual Online

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The first Web browser I used was Lynx, which was a text-only browser. And that was ok, because way back then, the Web was pretty much text-based, too.

My, how the times have changed!

Today’s Web is full of colors, movement, images, and videos. Today’s Web is visual. Social media has helped make the visual Web what it is today (have you looked at your Facebook feed lately?).

Visual is definitely here to stay. How can you make your website more visual than it is now? Here are some tips on adding visual elements to your website.

Want to read the rest of the article? You can find it at Emerald Group Publishing. There are some good tips in the article!