Today, I met with some library staff where I work and talked about starting up another blog on my library’s website (look for a sports-related blog soon!). That reminded me that I said I’d write a post about our blogging process at tscpl.org … so here’s that post!
Our blogs are generally team-based, and are connected in some way to our collection or services:
Content Connections: For example, our Travel blog is connected to our Travel Neighborhood in the library (we have been pulling our collection out of traditional Dewey order, and are grouping them by topic – so for example, now all our travel books are grouped in one handy place, and labeled Travel). Our Art blog is connected to the art gallery in the library.
Team-Based: we generally have a team leader and 1-3 other staff who are team members. The team leader makes sure blog content matches the goals for the blog; makes sure content is actually getting posted; writes content; and can edit content as needed. Team members help write the blog posts, and do whatever else is needed for that blog.
When we create a new blog, our web team meets with the blog team (can you tell we like teams?), and we create some short-term goals and next-steps, including:
- What’s the topic? Is it connected to the library’s collection?
- Who’s the team leader? Who are the team members?
- How often will you post? We have a posting schedule for our blogs. For example, the Travel blog has a new post every other Wednesday. We have a Google Calendar that serves as our content calendar.
- During the meeting, we talk about content – mainly me talking about how every post needs to relate back to the library. Each post should focus in some way on our staff, our stuff, and our community – and it should always point back to the library.
- They’re also reminded that photographs and videos are cool, too – as long as they relate back to the topic.
- We ask the blog team to create a list of 25 things our customers should know about that neighborhood or collection, and use that list as ideas for the blog’s first 25 blog posts. This helps our bloggers (some of who are new at writing scheduled posts) some blog posting ideas.
- I also ask each blog team to develop a persona or two to target with posts. We’re big on analytics and market segmentation data here, so generally we’re using a couple of target audiences that relate back to the library’s strategic plan.
That’s pretty much it. We have approximately 18 blogs on our public website right now, and are growing more as we need them.
image by Maria Reyes McDavis