Thinking a bit more about my last post on using Facebook ads to actively seek out new fans ... Why try to get more fans in the first place? Another way to ask that - What exactly do you want from a Facebook Page? Here’s a list of 5 things … [Continue reading]
Taking a Stab at Facebook Page ROI
Recently, both the CEO and the Marketing Director at my library asked about the ROI of paying for Facebook Page ads. They asked because we recently ran two months worth of a Facebook ad, and wanted to know what the ad actually accomplished. First … [Continue reading]
Create Better Content to Create Better Engagement
I've been seeing quite a few posts the last few weeks talking about the horror of Facebook's changes to their Edgerank algorithm for Pages. For example, here's a post about Mark Cuban's complaints about the recent changes. In the article, a … [Continue reading]
Stability Fix in Youtube
Here's a cool new feature I just discovered in Youtube. I posted a short, really bouncy video (bouncy because I walk sorta bouncy). The video's nothing fancy - really just me, playing with my new iPhone 5. Youtube noticed the bounciness of the … [Continue reading]
Find & Fix your Potholes
Does your website, your library, or your new service have "potholes?" Here's what I mean by potholes - on your website, if the navigation is unclear, or if that "what do I do next" thing doesn't make sense, you have caused a customer to stumble. … [Continue reading]
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