Well … this has certainly been a weird year so far.
One thing I have found odd (besides politics and a global pandemic) is simply having to let people know that the library is, in fact, open again!
That’s a REALLY strange thing to have to tell people. This year my library just celebrated its 150th anniversary. That’s 150 years of being open. Sure, we closed for things like snow days … but otherwise, we’ve been open for one hundred and fifty freaking years.
So having people ask “is the library open yet?” is a pretty strange thing to hear!
Here’s how we have been letting our community know we’re open:
- Website – check out our What You Can Do Now page. As things change, we update this page.
- Social Media – the image in this blog post came from a Facebook post letting people know we are open. We have shared similar messages on Twitter and Instagram.
- E-News – we do a weekly enewsletter, and we have shared there that we are open.
- Signs outside the building – we have signs out front saying we are open (and to wear a mask)!
- YouTube Video Ad – we just created our first YouTube video ad (Koios helped us set up our Google ads account). The ad goes out to people living in our service area, and lets viewers know that we are open again.
- Phone message – call our main number after hours, and you’ll hear my voice, letting people know we’re open, what our hours are, etc.
- Traditional media – we’ve also been on the local TV news and had some newspaper articles written about what’s been happening at the library.
I’ve probably missed a few things, too.
My point? It’s important to let your community know that you are open (if you are). It’s also important to let people know when something changes – like opening up a curbside pickup service for the first time, or if there’s a change in service levels, open hours, meeting room use, etc.
Let your customers know what’s going on, and what to expect at the library. And make sure to keep sharing about your digital services, too!
You got this – keep going strong!
Image by Topeka & Shawnee County Public Library