The Pew Research Center just released their newest report on mobile technology and Home Broadband use. Check it out – there’s some really interesting stuff in the report, as always.
Here are some highlights:
- 81% of US adults own a smartphone.
- 73% of US adults have home broadband.
- 37% of US adults mostly use a smartphone when going online. Wow.
- 58% of 18-29 year olds do that…
- 47% of adults age 30-49 do it. This is growing.
- 45% of non-broadband users say they don’t have broadband at home because their smartphone does everything they need.
Another interesting tidbit: smartphone ownership doesn’t vary much across economic, racial, ethnic, and educational backgrounds. But home broadband use does.
- 17% of US adults are smartphone-only internet users. They don’t have broadband at home. It was 20% in 2018, so it has varied somewhat in a year’s time.
The report also said this: “Roughly four-in-ten non-adopters report having other options for internet access outside of their home” … “other options” hey, that’s us!
What should we take away from this?
- Our web services need to work well on mobile devices
- We need to have a mobile-first mentality when creating web content. Make sure everything we do online looks good on mobile devices.
- 4 in 10 people without broadband at home depend on places like libraries to supply their broadband needs. This means we need the best wifi in town! And also adequate, comfy charging station areas in our libraries.
What else? Please share your thoughts in the comments!