Peter Imbres (Moderator) – Hill and Knowlton
Andy Carvin – NPR
Alex de Carvalho – StartPR
Christopher Barger, Director of Social Media, GM
hashtag is #diginami
Started off talking about the recent Hudson River plane crash, and how the news of that and information about that broke first in online media like Twitter, Flickr, and Wikipedia WAY before it hit traditional media.
Alex de Carvalho:
Talking about Twitter and how news happens fast. Metioned the dude that was arrested in a different country and how he was able to get help quickly because he tweeted for help.
Not perfect – erroneous Amber alert was reported – some people don’t fact check
Vik Singh created a Rollyo search that mashed up rnews sources with twitter results for the topic
BreakingNewsOn – a twitter feed that’s grown to be a great breaking news source on twitter
instedd – a twitter feed for breaking news on disease outbreaks
Giving background on his real-time news focus.
Andy was in Washington DC when the Pentagon was hit on 9/11
He created a 9/11 email discussion list – they were getting a TON of posts. Some of it was responses to things they were seeing and reporting stuff. Ex – he lives in the Foggy Bottom area of DC – he stood on his balcony and reported if he saw smoke or not then reported it
He started the Hurricane Information Center for news and help about hurricanes – they’re using wikis, blogs, online database data, etc and coordinating it all together
They used Ning for this.
What happens if we get it wrong because we simply don’t know enough yet? You have to get your employees as much info as you can, as quickly as you can. Because it’s not just the marketing/PR types that share that info anymore – it can be anyone.
They decided to blog some info that wasn’t getting out into the news media – and the news picked it up and quoted from it.
Gave example of how a twitter user was angry with them and posted angry stuff. GM actually called her, they listened, and she ended up doing a very positive blog post saying “hey – they’re real people.” Great example of connecting with customers and listening.
You have to be able to do 1-on-1 communication now – even if you’re a big company.
GM says we need to do this 1-on-1 stuff – needs to be incorporated with everyone in the company. (question was why are you just changing now/does it need to be everyone in the company). Q says make the structure of the company more transparent. GM dude says we need to restructure the company (which they’re doing right now). They have to build that in to the restructure.
And I stopped typing the Q&A …