Ever wish a social media company like Facebook or Twitter would tell you the best way to post on their site? Well - you're in luck! Most social media companies want to embrace the business user (that's you), and have some sort of best practices … [Continue reading]
Books is Not Your Brand
Businesses and organizations have some pretty recognizable stuff. McDonald's has their hamburger. Nike has their swooshy logo and their "just do it" tagline. Google has their search engine. Apple has the iPhone. These things - products, logos, … [Continue reading]
App Advisory at the Library
Libraries have recommended stuff to customers for years. Reader's advisory. Video suggestions. New music to listen to. Ways to start a research project. Why not app advisory? Think about it. What do over half of your customers have? … [Continue reading]
Huge List of Social Media Policies
I've been working on a set of social media guidelines for my library. It's still in rough draft form, and has a long way to go (i.e., a bunch of meetings) before the library decides to use it. Social media policies and guidelines can be really … [Continue reading]
Tips for Making Square Videos
If you're making video for social media channels like Facebook, Instagram, or Vine, you might think about using a square format, rather than the usual 16:9 aspect ratio. Why? Because square format videos work great on a mobile device - which is … [Continue reading]
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