social media | emerging trends | libraries
During my library’s ILS (library catalog) migration project, we wanted to make sure our customers knew about it. It’s not usually a good thing to have your customers show up the day after we go live, thinking “what in the world happened here?”
Communicating with 170,000 people is no easy task! Here’s what we did:
Signs in the building: We had signs everywhere in the building (check out my Flickr set to see some of our signs), including:
Signs on our digital branch: if you visited our website in the past month, you knew about our ILS migration! We used one of our big ads on the main page of our website to point to an article and video about the change. People actually read the article (judging by our Google Analytics numbers) and we received 38 comments on the article (some from me, answering questions).
We actually used that article and the big front-page ad as a countdown of sorts, too. Every day, we updated the ad (i.e., 3,2,1, it’s here! type stuff) and updated the article with a “tip of the day” for the new catalog.
Social Media: We shared about the project widely via social media. For us, that meant pointing to the article and answering questions about the project using Twitter and Facebook. We also made a video about the project, and dumped it into Youtube and on our website.
Traditional Media: we have a good relationship with local media, so we were able to tell customers about the new library catalog via a local TV station (they do a “Library Tuesdays” segment during their 4pm news show) and through an article in our local newspaper.
And now, the big question – did all that communication work? I think so. While I’m sure there are people showing up at the library or at our website, thinking “what the heck? Why does this look different all of the sudden?” I also know that customers knew about our project. Why? Because they told us. I had more than one person come up to me, find out I worked at the library, and said “how’s that new library catalog project coming along? We love the library!” Other staff told me they had a similar experience.
That says to me that our customers, for the most part, got the message. So – mischief managed!
Have you ever had to communicate with a large group of customers about a project? Did you do something I didn’t list? Let me know in the comments!
My library’s in the process of switching ILS systems – we just moved from SirsiDynix Horizon to a Polaris system (to all you non library types out there, I’m talking about our Library Catalog).
We just went live with the new system on May 23, and as you can imagine, it’s taking a couple of days to bring everything up, and get all the parts and pieces working like they should. It’s a huge, complex software/hardware switch, and it’s been a very smooth move, all things considered (mainly because we have awesome, great staff – they rock!).
We have two primary ways that customers can talk to us about the new catalog (well, discounting actually visiting the library and talking to us, and using the phone): an email form and through social media.
We set up an email feedback form that you can see in the catalog, and our customers are using it. So far, we’ve had maybe 20 or so customers communicate their love of the new catalog, their dislike of the “new thing,” or a specific problem with their account. Useful stuff.
Social media has been quite interesting!
First, I wrote a blog post about the catalog, complete with a short video. This post has received about 35 comments so far. Customers asking questions, and me responding to them.
Via Twitter, we have received some nice praise and good comments, including:
Facebook has been interesting, because some conversations were started by our customers.
This morning, one of our customers posted this: “Has anyone gotten into the new catalog?” And two people had a conversation about the catalog, about some of the third party things connected to the catalog (like our DVD Dispenser), and what was working/not working.
Since I’m one of the admins of our Facebook Page, I saw those conversations, and was able to answer their questions.
We also instigated some conversations. Yesterday, we posted this: “Today’s upgrade day & most upgrades to the catalog have been made. A few kinks are still being worked out, but you can now explore catalog.tscpl.org – and tell a friend! (Same goes for Facebook. We know you can use your influence to get us a few “likes,” right?;)”
… and that got us 25 Likes :-). And a couple more questions, too – which I answered via Facebook.
Why mention this? I find it fascinating to see conversations about library catalogs taking place via social media. 10-12 years ago – last time I helped with an ILS switch – I don’t remember seeing much customer feedback (though I’m sure someone got an earful). We didn’t se up email feedback forms, and social media pretty much didn’t exist yet. This time around, customers are helping each other, asking questions and tagging us … and I’m able to see them. And help. And hear.
Amazing.
My last post about those billboards reminded me about the difference between a library’s normal forms of content (books, DVDs, music CDs, etc) and social media.
What’s that difference?
Think of social media as a crowded room in a pretty social setting. A bar, a party, hanging out with friends, etc. You go there to talk, to share, to listen. It’s a place you visit so that you can do something.
There are a couple of cool intersections though. Things like this:
So librarians … use your mad powers of social media to connect with your customers to talk about your content. Then see what happens.
image by Bigstock
Brian Solis recently wrote about the changing face of privacy in his blog post Whoops, I didn’t mean for you to read this. It’s a really thorough article about privacy and Facebook, which I mentioned in my last post.
Read the whole thing, but here’s the crux of the article:
Indeed, privacy as we knew it is dead. It is now something that we have to learn and teach. Your privacy settings in Facebook are yours to manage. But, to do so takes initiative and an understanding that like your credit score, what you share online requires definition and reinforcement. Remember, what works against us also works for us. We’re essentially adding a layer of thoughtfulness in our social networking to better tell our story and also enjoy the stories of others.
As mentors, parents, teachers, and good social denizens, it’s up to us to help another while taking responsibility for what we do and say online. At the end of the day, we can’t blame Facebook or developers when those whom we care about change how they see us.
I wouldn’t go so far as to say “privacy is dead.” I would, however, say that we need to actually THINK about our privacy, our level of comfort in online sharing, etc. That is something we should have been doing already, but many of us are still wrapping our heads around it.
Like Brian’s post? He writes books, too. His latest is The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.